Saturday, November 14, 2009
Process Books: A Core Tool?
More and more I am beginning to believe process books are essential for new clients to see. Here is a nice article by Nubby on her approach:
Tuesday, August 11, 2009
reBlog from ramblingsandjunk.com: Ramblings and Junk
Amazing that both Digitas and Razorfish are now under one roof.
Today Microsoft and Publicis confirmed the rumors that Microsoft would sell its digital agency Razorfish to Publicis. This is great news for Razorfish as it will provide them access to services and capabilities they do not currently have to further solidify their leadership position in the industry. Details of the announcement can be found in the press release put out this morning.ramblingsandjunk.com, Ramblings and Junk, Aug 2009
Web 2.0 or just getting back to where we left off?
Regarding technology and Web 2.0 -
I wonder if we are just picking up where we left off in social intensity? Up until, say, post WW2 we lived in compressed social worlds. After WW2 we got suburbs which threw us far away from each other and TVs which pulled us inside and alone. Now maybe we are recovering and getting back to the front porch conversations we left off in 1948...
--Thanks to MaryLynn Tobin for pointing me to this NYT Editorial..I’ve Got Mail
I wonder if we are just picking up where we left off in social intensity? Up until, say, post WW2 we lived in compressed social worlds. After WW2 we got suburbs which threw us far away from each other and TVs which pulled us inside and alone. Now maybe we are recovering and getting back to the front porch conversations we left off in 1948...
--Thanks to MaryLynn Tobin for pointing me to this NYT Editorial..I’ve Got Mail
Monday, August 10, 2009
Looking for those who delight in it.
I want to find the people who delight in what we can do in the interactive space.
I'm not interested in the early adopters. That role seems to be more about a pissing match than really loving the interactive space.
I'm not interested in the guys who only see this space as just another business opportunity. They are too serious and can't fit their hearts into it. Business is an important element of course, but they won't innovate from that place.
I'm tired of the guys who are focused on this as a tech revolution. They've lost sight of other centers to orbit around like the users, or art, or how our minds work or etiquette and democracy. They narrow their options when they see this work as being part of one narrative - the story of evolving technology. In the end, technological advancement may not be the primary story civilization is here to tell.
I am looking for people like the Eames, or people who are tucked away at IDEO or at the California College of the Arts like Nathan Shedroff, or for people nearby like David Cooksey or Vineet Thapar. People who simply love design and what happens to it in the interactive experience.
I'm not interested in the early adopters. That role seems to be more about a pissing match than really loving the interactive space.
I'm not interested in the guys who only see this space as just another business opportunity. They are too serious and can't fit their hearts into it. Business is an important element of course, but they won't innovate from that place.
I'm tired of the guys who are focused on this as a tech revolution. They've lost sight of other centers to orbit around like the users, or art, or how our minds work or etiquette and democracy. They narrow their options when they see this work as being part of one narrative - the story of evolving technology. In the end, technological advancement may not be the primary story civilization is here to tell.
I am looking for people like the Eames, or people who are tucked away at IDEO or at the California College of the Arts like Nathan Shedroff, or for people nearby like David Cooksey or Vineet Thapar. People who simply love design and what happens to it in the interactive experience.
Tuesday, June 23, 2009
Growing the iAOR into the AOR
Identified as an interactive shop, how do you seize opportunities to engage the client in discussions about core brand and strategic planning so you can move yourself more squarely into the field occupied by the traditional agency of record?
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