What's Coming?

EPIC 2015 is a stupendous little video. From the point of view of 2015, it traces the history of the commercial web space starting in 1989. Things get interesting pretty quickly... .



Run Time is 8:55
Thanks to Scott Reese for tipping me off.

Interactive Branding

Four points for the interactive agency to consider when branding.

1. Sales moving to Customers

2. People moving to Spheres of Experience

3. Branding is in the Experience not just the Eyes

4. Business Intelligence in the studio/agency is flattening across Disciplines:
Old school - Branding expertise comes from MBA
New School - Branding comes from the networked tools of the interactive professions

• Business brings Market Observations and Reflection which capture Market Profile and Tactical Precedence.
• UX brings User Observations and Narrative which captures a user's internal experience without simplistic division of it into conscious observations and emotional response
• Visual Designers bring knowledge of current fashion and design fundamentals which captures duality of brand; meaning that is specific to context and meaning that transcends it
• Liberal Arts background shared by many across professions brings Semiotics which captures sign and signifier

to simplify....
...a bit.

An integrated team creates leading brand work, follows on with cutting edge strategy and captures the passion of the development team by asking for work that makes sense to them.

Essential Foundation of Now

Automated Personalized Recommendations

Search

Facilitation and Creation of Personal Community

Auto-assembly of Content

Ideology and Algorithms