Expand the Margins of an Interactive Project

Here is one of the equations for making your margin in an interactive project.

A web development team which understands the vision of a project -> creates better project requirements.

A team that wrote the project requirements -> creates project plans that are more feasible.

A team that created the plan that it is building within -> creates projects that hit their margin.

Account Management teams that work alone in business development and Project Managers that work alone in project planning work against profit in the digital space.

Interactive agencies need to hire Information Architects, Coders, Copy Writers, Creative Directors etc. who can think strategically and these people need to be deeply involved in business development in order for profit margins to be consistently met quarter after quarter.

In other words increase the margins of your digital projects by increasing margins of the team.