A Process for Creating a Proposal for Interactive Projects

The process of creating a proposal that requires some strategy work to prepare, or is for a client who isn't at all clear about what they want, is a difficult one for most studios and agencies to get a handle on. Many start ideation too soon, leave out key internal subject matter experts, fail to create actionable project plans and produce unrealistic estimates.

Basically they implode.

Reflecting on the best practices in the studios I have worked for, I have put together the following process chart. It's a lot to take in but is built around the basic project pattern I outlined in an earlier post.

Additionally it relies on a leader who is facilitating a team IDEO style rather than an account manager who is trying to find the solution on his or her own.

Here's the process. You'll need to click on the image to see it writ large enough to read.


You can download the Visio file (553k) for this business development process from my site.