If you believe in the power of brand to significantly impact how people relate to a company
AND
If you believe you don't have to be a company to have a brand - you could be a country
Then Obama's decision today to close Guantánamo Bay may be the greatest rebranding effort of the year and essential for national security.
The NYT Article :
Obama Orders Secret Prisons and Detention Camps Closed
It's good to be the good guys.
Thursday, January 22, 2009
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