Thursday, April 30, 2009

I like the way you do things.

I think this is so fascinating. Apple decided that they like the label "1-Click" so much that they pay Amazon for the rights to use it.

"1-CLICK®. 1-Click is a registered service mark of Amazon.com, Inc., used under license. All App Store transactions use 1-Click, a convenient feature that allows you to license Products from the Service with a single click of your mouse or other input device."
-From the usage rights spiel on iTunes.

I love it. I love the thinking that must have gone on behind the decision. How often do you have a great idea and then realize someone already has it and then give up on it. Sure Apple has more money than you and can pull of this trick, but the trick is bigger. It involves stretching your head.

They decided they would still use it and made it happen.

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