By blending a zip-a-tone line style, and serif and non-serif fonts together on a lot of white real estate, they are replicating the same brand experience for users. Their customers must be wondering just how innovative and cutting edge these sites can really be when so many similarly looking sites are in their field of vision during the day.
It would be easy for them to see them together. I was not looking for these sites but hit all three by accident between 9AM and Noon today. I'm not kidding:
- Urban Outfitters through an email from URBN
- Mohawk General Store through a link on the Urban Outfitter's site
- Mark Magazine through a link on Frame Magazine's site after following a link from an email from Frame.