Our Arsenal

What is in our arsenal as we begin the redesign of our client's B2B technology website?

1. User Insights recorded as personas and put into buying cycles.
2. No user testing yet so nothing from there. We will build these out as we progress through this refresh
3. Assessment will start with a solid IAD (information architecture document) detailing the site as it stands now
4. No branding docs or style guides to rely on. We will build/reverse and forward engineer as we go