There have been several times since I arrived on the East Coast when I have seen a print approach taken to creating digital properties and collateral.
The results have never been good. Ultimately the margin on each project has needlessly suffered.
Esprit de corps, good design and the end users have also taken a hit.
So I have created a little presentation to help out. It's a primer on digital practice (525k PDF). It outlines what makes digital practice different from print and also, if you are in a thoroughly modern digital agency, some things to keep on your radar.
As always, I would love to get your input afterwards!
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Mark,
ReplyDeleteNice deck. I'd be interested in seeing you if/when you present it. I like your concept of brining "the skills and needs of business planning together with customer insights."
Dennis is too kind. I need to tune up the design of this doc.
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